01139nas a2200133   4500008004100000050001500041245004800056210004800104260002200152520070500174100002100879700002700900856007800927       1999                        eng d  aLBNL-4276100aEstablishing the Value of Advanced Glazings0 aEstablishing the Value of Advanced Glazings  aBath, UKc04/19993 a<p>Numerous glazing technologies are under development worldwide to improve the performance of building facades. High-performance glazings can provide substantial energy and related environmental benefits, but often at greatly increased first cost when compared to conventional design solutions. To increase market viability, we discuss strategies to reduce the actual and owner-perceived costs associated with developing and producing advanced window systems, specifically switchable electrochromic glazings, and we also suggest marketing strategies designed to appeal to early adopter and mainstream purchasers. These strategies may be applicable to a broad range of advanced glazing materials.</p>1 aLee, Eleanor, S.1 aSelkowitz, Stephen, E.  uhttps://facades.lbl.gov/publications/establishing-value-advanced-glazings